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MTV - "Adrenaline Rush-Bike" Animation Short | By Gerhard Human & UFO

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Looking for its new global identity campaign for 2013, MTV commissioned UFO to pen a storyline based on the theme Adrenaline Rush. What the creative collective came up with was an animation of a cyclist facing sudden danger while on his daily ride. Based on South African artist Gerhard Human's illustration, the project came together via a remote working environment, a first for both Human and UFO. Then through a process of traditional 2D animation, highlights in 3D accents, the finished product brings a sense urgency for those viewing up-close for the first time. Look for Adrenaline Rush-Bike through your local MTV channels in the coming weeks…