This is it. You're looking at the plug-in electric that BMW drivers have been waiting for, making its debut this morning. The final result is actually exactly what we thought it would look like - thanks to plenty of preview shots, including our own - which is an eye-catching design with tons of technology packed inside the cabin and under the hood. The i3 is the first of its kind from the German automaker's sub-brand, which is aimed at city-dwellers looking for an environmentally-friendly way to get their errands done. The frame is actually called the Life Module, a pillar-less cabin that is the first mass-produced carbon fiber-reinforced plastic shell of its kind in the auto industry, which helps the car to weigh in at a surprising 2,700 pounds. The i3 is motivated by BMW's Drive Module, a 22-kilowatt, 450-pound lithium ion battery mounted centrally, sending power to the rear-mounted electric motor, but a 650cc gas powered engine range extender is available if you want it. With 170 hp and 184 lb-ft of torque, the i3 claims a surprising 0-60mph time of 7 seconds, a top speed of 93mph, and a range of 80-100 miles. Inside, a cloth/leather combo looks comfortably luxurious with plenty of info-tainment upgrades to keep you and the passengers happy, informed, and busy. Set for a second quarter 2014 release and a starting price of $41,350, do you think you'll buy one? See more after the click.