Nike Soccer - "Baptism" Campaign Launches featuring Boca Juniors


Today across Buenos Aires, soccer fans are already noticing a spirited new campaign featuring one of the Argentine Primera Division's top clubs, Boca Juniors. The subject of the Nike Soccer ad centers on the tradition of league veterans giving the new players disruptive hair cuts to mark their first game, but with a twist. Entitled "Baptism," the aim of the tradition both initiates rookies to the league, but also expresses their pride in wearing the Xeneize jersey as well as their vows of commitment and allegiance to the club. The ad, which stars Guillermo Burdisso, Matías Caruzzo, Gonzalo Escalante, Emanuel Insúa, Juan Manuel Martínez and Leandro Paredes from the first team, is airing now ahead of the Juniors' match against Belgrano de Cordoba later tonight.