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Max Snow x Surf Lodge - Capsule Collection

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The ever-creative artist Maxwell Snow, who has been credited for evocative photography and morbid sculptures in his Lady of Shalott and Please, Please, Please! series, can now add "Fashion Designer" to his Curriculum Vitae. In collaboration with The Surf Lodge Hotel in Montauk, New York (where he is currently the artist in residence for the summer), Snow has created a limited-edition nine-piece capsule collection featuring swim trunks, tank tops, wool baseball caps, and selvedge-denim jackets. The collection officially debuted last week on August 10th at a small pop-up shop in the East End Hotel.

As an added bonus to the project, Snow has also unveiled a new series of black-and-white images that capture model Lindsey Wixson rocking a white tank with waifish, 90s glamour. In both the clothes and the images, Snow's signature, monochromatic style is indubitably present.

According to the artist, the intent of the pieces was to channel an "old school biker, surf vibe" while providing practical apparel for the guests of the hotel to layer on during those breezy beach nights. “The cashmere hoodie [is my favorite piece of the collection]. In all modesty, it might just be the best hooded sweatshirt ever made,” Snow boasts.

This latest project by Snow begs us to wonder if the artist cares to venture more formidably into the fashion world or if he is merely flirting with his newfound medium of expression. After all, he has been making his own black jeans and t-shirts for years and we're pretty sure that his marriage to model Vanessa Traina has sparked some kind of fixation with the fashion industry. “[The clothes of my collection are] very stiff and thick and sturdy, but [they are] something that will take on your shape over time. [The denim] wears in like leather almost,” he says of the denim shirt. “Vanessa’s wearing it a lot, which I think is the best compliment.”

The Surf Lodge Hotel
183 Edgemere Street | Map
Montauk, NY 11954