It all started when two friends from England, Aidy Lennox and Liam Green, decided to do something out of the ordinary during their holiday breaks from college. With just an idea or two, and plenty of “word of mouth” marketing, the two lads started their brand simply known as HYPE. In just two years’ time, the pairs expanded initial quartet of designs to a full-range graphic tee and accessories line. They also won the backings from English retail giants ASOS, TOPSHOP, and its menswear-centric TOPMAN.
For the month of September and the start of the Fall 2013 Season, HYPE created the Black Collection, an exclusive line for TOPMAN. Distinctive right from the start, all of the designs exclude the obnoxious patterns HYPE is known for. Instead, Lennox and Green placed emphasis on materials with the appliqué of cotton, mesh, gloss print, and felt. Limited to just 100 pieces in each design, the HYPE Black Collection for TOPMAN consists of knit cap, strapback cap, t-shirts, sweatshirt, outerwear, and bottoms. Available now at the TOPMAN Oxford Circus London flagship store, TOPMAN online shop, and General Store.
TOPMAN – Oxford Circus London
36-38 Great Castle Street | Map
London W1W 8LG England