With all of the available resources going to its runway show for women’s wear next week, a 2-hour extravaganza that takes up the length of a New York City block, Ralph Lauren usually unveils its menswear collection weeks ahead of the impending production. Though the menswear collection looks to play the second fiddle to its female counterpart, nothing is further from the fact. After all, Lauren got his start selling neckwear and continues to tweak the formula that made his namesake brand a household name.
Recently however, the label been under scrutiny by younger consumers, who see its designs as tiring and mundane when comparing to wild compositions by the likes of Jeremy Scott. In Ralph Lauren’s defense, the man and his design team were never about rambunctious creations. Rather, it was about selling a dream/fantasy. You can be just another rider coming out of the Grand Central Station. But with the right ensemble, Lauren’s clothing makes you feel like you’re going fox hunting with Prince Charles or that you have a Sir/Lord/Baron/Duke prefix in front of your name. Besides, these 20+ looks are just selections from four of Lauren’s collections – Purple Label, Black Label, Polo and RLX. If the team designs are to lay out all the styles and looks, we’re going to have to change “New York Fashion Week” to “Ralph Lauren Fashion Week.”