It is given that rivals love to take cheap shots at Apple. But one comment that irritate the executives at the Cupertino-base company the most is "Apple can't be innovative any more." As an answer to its critics, Philip Schiller, Apple's Senior Vice President Worldwide Marketing, officially introduced the Apple iPhone 5S.
The most obvious change from the previous model, of course, is the addition of the gold case, along with black (or slate) and white. But there is more to the iPhone 5S than just case color and the letter "S". With its new A7 processor, the iPhone 5S is now the world's first smartphone with 64-bit processing power. That is as powerful if not more than most of the desktop PCs out there. Furthermore, to alleviate the intense functions of accelerometer, gyroscope and compass from the main processor, Apple added the M7 co-processor unit. Since it has its own sets of API, developers can now create a more precise app for fitness and other activities, all without draining battery power.
Users have asked for it so Apple delivered in the form of a new iSight camera. With a CMOS image sensor that is about 15% larger than the previous one, the new 8-megapixel camera features a f/2.2 aperture and numerous improvements. Thanks to the new Camera app on iOS 7, the camera captures images faster with a blazing auto-focus and automatic stabilization for still photos and videos. In low light situations, the iPhone 5S actually takes four photos in one very quick succession and combines them to form one remarkably accurate image. But in very low light scenario, the new True Tone flash will actually customize its setting to capture a true-to-life image.
Finally, the most cutting edge feature on the Apple iPhone 5S would be its "Home" button. Like everything Apple, it isn't just a simple button but one which conceals the Touch ID. A security feature that recognize your fingerprints, it actually takes a high-resolution image of your thumb (or any other digits) and match it with the prints on file. More secure than passwords, it also save battery life since it activates when only in use. Plus, the system has the ability to link up with accounts in iTunes Store, App Store, and iBooks Store, giving a new meaning to the term "1-touch purchase."
Priced at $199 USD for 16GB, $299 USD for 32GB, and $399 USD for 64GB, the Apple iPhone 5S comes in Space Grey, White, and Gold. Set to be available next Friday, September 20th, at retailers worldwide.
Release Date: September 20th, 2013 (Friday)
Additional images via: The Verge