Sophia Chang, one of the most colorfully impressive talents on the rise, has just scored her own collection line with German shoe and sportswear company Puma. Hailing from Queens, New York and often caught rocking her hair in a bun, Chang‘s network already includes big-name clients such as Nike, UNDFTD, and Staple Design, so this exciting new project with Puma feels like another testament to her in-demand artistic abilities.
Chang’s effervescent style stands out for its playfulness and whimsicality in our age of emerging designer talent, which is exactly what Puma needs to infuse a fresh dose of femininity into its classic silhouettes. Animal print and polka dot details come alive in hyper-pigmented sneakers of neon-pink, electric yellow, neon green, and tangerine orange, while more subtle renditions of Chang’s imagination are fashioned into black, white, and red footwear. Named the “Next Starts Now” collection, these wholly desirable shoes will be available at Puma stores and select retailers soon.