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c.e - Fall/Winter 2013 Collection Lookbook | Video

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With a complete disregard for convention or conforming to the norm, SK8THING is not afraid to take few steps forward into experimental territory when it comes to the bold marketing of c.e. Their Fall/Winter 2013 collection video lookbook is a perfect example of this conceptual vision for communicating the core ethos of the brand, shying away from the standard video lookbook formula. British artist-filmmaker Oliver Payne was brought on board to direct this video lookbook, giving a preview of the forthcoming collection in a digitally abstract style. To check out the key styles of this season, test your hand at deciphering the video below.