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New Balance - "Mita Sneakers: No 580 No Life" | Video

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Ueno-based sneaker store, mita sneakers, is undoubtedly one of the leading Japanese shops, if not the world, which have consistently created awesome collaborations for various years. mita sneakers is also responsible for single-handedly popularizing the New Balance MT580 model, while the rest of the world overlooked New Balance kicks for decades. It is only fitting that New Balance pay tribute to mita sneakers by showing a day-in-the-life of Shigeyuki Kunii, founder of mita sneakers. The filmmaker follows Kunii, as he prepares for the MT580 archive exhibition. In addition, there is a sneak preview of the upcoming MRT580 REVlite at the end as well.