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Nike+ FuelBand SE - New Colors, Features, and App

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In order to address the competitions within the ever crowded field of personal fitness technology, Nike and Nike+ officially unveiled their new Nike+ FuelBand SE during an athlete-studded event in New York City. Designed upon the original Nike+ FuelBand, which launched in 2012, the Nike+ FuelBand SE features the same classic black band but now available with insets of colors as well, including Volt, Pink Foil, and Total Crimson. Updated now to Bluetooth 4.0 connectivity technology, data flows faster between the FuelBand and the Nike+ FuelBand App. This, along with improved algorithm, deliver an even more accurate data point regarding your movement every time. Other improvements include better resistance to water, greater flexibility, and brighter LED for visual cues. In addition, the redesigned Nike+ FuelBand App provides:

“3.2.1. GO! Sessions” are a way to track specific activities throughout the day. Going out for a run? That’s a session. Hitting the gym? That’s a session. This new feature lets users start and mark sessions right on the Nike+ FuelBand or from the app, allowing a user to track exactly how much NikeFuel they earned in that specific session of activity.

Win the Hour
“Win the Hour” is your motivation partner. It uses the Nike+ FuelBand SE to track how much movement is accumulated at each hour throughout the day and encourages people to move more often by prompting users to move if they’re missing their goal. It also recognizes when goals are hit and lets users know they’ve ‘won the hour.’ Move reminders are set in-app and on-band and motivate the user to move more and move often throughout the day.

Fuel Rate
“Fuel Rate” is a new feature that tracks the rate at which NikeFuel is being earned. The Fuel Rate is measured as NikeFuel earned per minute and is a great way to see the intensity of your movement to get the right information needed to move better toward your goals. The Fuel Rate is viewed as a numerical readout in real time on the Nike+ FuelBand App and uses colors from red to green to simply indicate how you're doing. Knowing how intensely you move is also valuable information to help optimize activities throughout the day.

People like to work out and share accomplishments and competition with friends. To help this process, Groups functionality and improved social sharing tools have been added to Nike+ FuelBand SE and new App. With Groups, Nike+ FuelBand SE users can join their friends in a group and share their latest achievements, cheer each other on and even work together towards one common group goal.

Double Tap for Time
Never search for the time again. This simple feature allows you to access the time instantly at two touches of a button.

For more fun, new Milestones have been added - like one million or two million NikeFuel banners - and a host of new milestone achievements to win. Now users earn Achievements not just for their NikeFuel total, but also for Sessions, Fuel Rate, streaks, and hours won. Achievements are tracked in the new Games section and also unlock new Achievements at each Milestone reached.

“We continue to innovate around the Nike+ ecosystem to deliver the very best experiences for our consumers, motivating and inspiring athletes at all levels,” said Stefan Olander, Nike’s VP of Digital Sport. “The Nike+ Fuel Lab, along with new Nike+ FuelBand SE and Nike+ Apps significantly enhance our NikeFuel platform.”

Compatible with Apple iPhone and iOS devices only, the Nike+ FuelBand SE will be available in the original Black colorway, as well as Sport Pack colorways of Volt, Pink Foil, and Total Crimson. Retails at around $149 USD, the collection will be available starting on Wednesday, November 6th, via Nike retail locations in the US, Canada, the UK, France, Germany and Japan. But for those living in the US, UK, France and Germany, you can pre-order them starting today at

Release Date: 11-06-2013 (Wednesday)