With the slew of official announcements yesterday by both Apple and Burberry, it is becoming more apparent that last month's runway show for BURBERRY PRORSUM Spring/Summer 2014 Womenswear Collection was more than just a fashion event. Rather, it was a litmus test for Burberry CEO Angela Ahrendts and her aptitude in digital marketing, a must-have skill set at her new position next year as the Senior Vice President of Retail and Online Stores at Apple. In an internal email to Apple employees worldwide, CEO Tim Cook lavished Ahrendts with praise, stated "I have wanted one person to lead both of these teams for some time because I believe it will better serve our customers, but I had never met anyone whom I felt confident could lead both until I met Angela."
The runway show was also coming of age trial for Burberry Chief Creative Officer Christopher Bailey. A long time friend of Jony Ive from Apple, Bailey have always led the charge in early adaptation of new technology within the fashion world. Already dealing with all aspects of Burberry, Bailey's inclusion of Apple iPhone 5S as the show's primary live stream video camera shows his intuitiveness, a handy trait to have as Burberry's next CEO.
You can check out the BURBERRY PRORSUM Spring/Summer 2014 Womenswear Runway Show in its entirety (and recorded in real time by 14 Apple iPhone 5S) after the jump…
I am thrilled to announce that Angela Ahrendts will be joining Apple as a senior vice president and member of our executive team, reporting directly to me. Angela is currently the CEO of Burberry.
She will lead both our retail and online teams. I have wanted one person to lead both of these teams for some time because I believe it will better serve our customers, but I had never met anyone whom I felt confident could lead both until I met Angela. We met for the first time last January, and I knew in that meeting that I wanted her to join Apple. We’ve gotten to know each other over the past several months and I’ve left each conversation even more impressed.
She shares our values and our focus on innovation. She places the same strong emphasis as we do on the customer experience. She cares deeply about people and embraces our view that our most important resource and our soul is our people. She believes in enriching the lives of others and she is wicked smart. Angela has shown herself to be an extraordinary leader throughout her career and has a proven track record. She led Burberry through a period of phenomenal growth with a focus on brand, culture, core values and the power of positive energy.
Angela will need to focus over the coming months on transitioning her current role at Burberry and will then join Apple in the spring. I am sure as all of you meet her, you will see why I am so excited that she is joining our executive team. I’d like to add a special thanks to all of our retail leaders. Your strength, talent and leadership afforded me the luxury of taking the time to perform an exhaustive search to find the best person in the world for this role.