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Supreme x Wise - Racing Jacket | Available Now

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Once a prominent staple at local convenient stores and street corner bodegas, Wise Foods has more recently diversified its salty snack portfolio away from its namesake potato chips and into tortilla chips, popcorn, and other addictive munchies. Yet, that did not stopped James Jebbia & Company to reinvigorate the brand again in the form of a racing jacket for Supreme' Fall/Winter 2013 Collection. Fashioned after a typical NASCAR outerwear in heavyweight cotton twill with satin lining, the jacket features rib cuffs and waist band, along with a snap front closure and stand collar. While designers at Supreme left the Wise Foods' "Owl Eye" logo and "All Natural" patches, they replaced everything else with Supreme-related emblems, from fictitious Supreme Motorsports Team to the its year of establishment.

Available in All Black or Black/Red color scheme, the Supreme x Wise Racing Jacket retails for $238 USD and is available now through Supreme flagship stores worldwide, as well as its online shop.

Supreme New York
274 Lafayette Street | Map
New York, NY 10012
TEL #: 212-966-7799

Supreme Los Angeles
439 North Fairfax Avenue | Map
Los Angeles, CA 90036
TEL #: 323-655-6205

Supreme London
2/3 Peter Street | Map
London W1F 0AA England