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size? Presents the Making of the Nike Air Max ’93 Maximum Air Programme


In celebration of the launch of the Nike Air Max '93 Air Programme, the crew at size? took the concept of max air to ridiculously literal heights. A short video teaser depicted the duo of Air Max 93s seemingly suspended up in the stratosphere, with Earth below and the inky blackness of space above. A new behind-the-scenes video reveals that the kicks did indeed make a brief extraterrestrial voyage, courtesy of a custom-built rig that ultimately reached an altitude of over 42,000 metres. The contraption was assembled from scratch by Adam Cudworth -- a distinguished member of the UK High Altitude Society -- at a workshop near Hereford, England. Check out how it was done in the video below.