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XBOX ONE - "Invitation"

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We're rapidly approaching the launch of the XBOX ONE and Microsoft is beginning to turn up the heat on their marketing campaign around its release. Considering we're entering the holiday season with co-releases from Sony, Xbox is debuting a new ad online and on tv (set for Sunday Night Football) focusing not on the technical specs of the system, but instead its level of personal immersion via games like Titanfall and FIFA 2014 as well as its movie and tv platforms. With appearances by England and Liverpool skipper Steven Gerrard and even Zachary Quinto in his Spock gear, this ad is preparing us for a new level of interaction where your games and entertainment are essentially one. XBOX ONE is set to release November 22 around the world, but you can check out the trailer now after the jump.