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Junya Mafia - Fall 2013 Collection Lookbook | Video

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Junya Mafia hits the block hard for their brand debut with a special video lookbook that showcases their edgy, '90's sub-culture look with plenty of techniques borrowed from high-end fashion. The video introduces their seasonal collection with inspiration drawn from Spike Jonze's "Drop" music video produced for Pharcyde, using simple black and white colorways mixed with bold logo designs to help cement the brand's identify. Heavily based on the so-called "parody fashion" designs, silhouettes includes a range of cuts, including long sleeve tees, hoodies, sweats, and lightweight jackets, each showcasing a unique marriage between luxe fashion and minimal, streetwear staples. If you like what you see within the Video Lookbook after the click, the entire line-up is available beginning today at select shops, including online shop Dolls Kill.