Skip to main content

LeBron James x Samsung - "Always On" Commercial | Featuring Galaxy Note 3 + Gear Smartwatch

  • Author:
  • Updated:

A day after Samsung announced one of NBA's biggest sponsorship deal (rumored to be worth around $100 million), the Korean consumer electronics giant wasted no time in its marketing blitz during last night's NBA season openers, including a two-minute long TV sport featuring Miami Heat's LeBron James. Since the agreement encompassed a generous supply of Samsung TVs, tablet devices, and phones to all of NBA's assets, including the league itself, Women's National Basketball Association (WNBA), and NBA Development League (NBA D-League), the commercial showcased all of the interworkings. But one stood out especially - James' usage of the new Samsung Galaxy Note 3 "phablet" and Samsung Galaxy Gear smartwatch...