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UNIQLO UT Names NIGO As Its New Creative Director


UNIQLO of Fast Retailing Co. Ltd has released an official statement naming NIGO as the creative director for its U.T. line. Having left his own Japanese street wear brand, A Bathing Ape, this past April, NIGO's venture into Japanese lifestyle brand UNIQLO will be a welcome change for fans of his cartoon and camouflage style. Coveted for delivering limited edition t-shirts for the unique individual, the UNIQLO UT line hopes that the appointment will bring a fresh burst of energy into the men’s, women’s and children’s Spring/Summer 2014 lines.

With both UNIQLO and NIGO undergoing a rapid global expansion of their creative talents (the former with new stores opening in the States and beyond, the latter with his new clothing brand, Human Made, and a retail venture called Cold Coffee), a partnership of this magnitude seems appropriately on-point.

via: WWD