Reebok Basketball Design Team Discusses Inspiration Behind the Q96 and Pumpspective Omni


Old is the new ‘new’ in footwear. After all, what is creativity but the refashioning of past obsessions? Take the recently updated ReebokQ96 sneaker for example. In the clip below, the design team voices its inspiration for the iconic shoe that once graced the feet of Allen Iverson in the ‘90s. The director of Reebok Basketball and his senior footwear designer enthusiastically describe the bold, new designs of the Game Recognize Game performance collection as innovative remixes on classic models, such as the Q96 and the Pumpspective Omni (Dee Brown's slam-dunk lucky charm). With such rich heritage and familiar bold elements from the golden days of the NBA, we anticipate the release of the new kicks with zeal.