The annual tradition of Christmas Tree Lighting at New York's Rockefeller Center will be a bit brighter this year thanks to a special display nearby. To promote the "world's first electrified luxury coupe," GM, its Cadillac division, and premium department store Saks Fifth Avenue will be offering a "first look" campaign featuring the 2014 Cadillac ELR "White Diamond" Special Edition. Made specifically for Saks Fifth Avenue, the edition includes a White Diamond paint scheme and a selection of Jet Black or Light Cashmere interior design. Featuring its very own team of ELR Concierge Representatives, who are able to address technical inquiries, hardware issues, and more... the vehicle also comes with a 240-volt charging station and professional installation.
Limited to just 100 vehicles, the 2014 Cadillac ELR - Saks Fifth Avenue "White Diamond" Special Edition retails at around $89,500 USD and is available now with a delivery date in March 2014.
Saks Fifth Avenue
611 5th Avenue | Map
New York, NY 10022
TEL #: 212-940-2818