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Nike Launches NIKEiD Player Edition Program

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Just as the sport of basketball has evolved over the years, NIKEiD has transformed the style and performance of the game in the thirteen years since its debut. The groundbreaking service allowed a level of shoe customization for both athletes and teams previously unheard of, and NIKEiD is now presenting the next step in the evolution of basketball with the new NIKEiD Player Exclusive Program. A group of Nike athletes -- including Kobe Bryant, Kevin Durant, Paul George, James Harden, Jarrett Jack, LeBron James, Ty Lawson, Chris Paul, JR Smith, Deron Williams and Nick Young -- will work with NIKEiD Design Director Al Baik to create shoe designs that highlight special moments during the season, with each shoe telling its own attendant story. Those hidden and distinct stories will be revealed at a dedicated NIKEiD Player Edition online hub, which will be updated at the tip-off of every game that NIKEiD Player Editions are debuting. Check out the site now.