ASOS x PUMA Spring/Summer 2014 Collection


For Spring/Summer 2014, ASOS and PUMA introduces another installment of their on-going collaborative effort, which for a number of years has pushed the boundaries of design with a unique blend of sports and runway fashion. The collection is entirely for the ladies and pulls heavily from the ’90’s street culture complete with all-over prints, plenty of logo-as-design, and lengthy silhouettes that flatter PUMA’s athletic clientele and ASOS’ innovative designers. A hallmark of this collection is the purposeful mismatch of urban graffiti with other prints and logos, mixed with lace and a color palette that sees plenty of red with black, white, and grey as well as a touch of metallic. Tube dresses, joggers, sweats, and others that play with proportion and fabric are all previewed after the click. Buy your favorites now at the ASOS online shop.