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P.A.M. - Spring/Summer 2014 Collection Lookbook

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Some brands take lookbooks far too seriously, and the laid back and experimental approach of P.A.M. makes it more interesting for viewers. Shot in Hawaii by Off Future's Brick Stowell, the photo edits seem to convey a story. Modeling the garments and accessories is Hodgy Beats, also from Odd Future and Mellow Hype, who nonchalantly poses to compose a relaxing mood. The vividly colored items pop off against the natural backdrop, creating a surreal vacation snaps. Many of the pieces feature original patterns and artwork from the Aussie couple. Click through the lookbook in the following pages.

via: HB