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Sprite Partners With FUTURA on Three Basketball Designs For Charity

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In just over a day, some of the NBA's top players are going to converge on New Orleans for a weekend full of festivities sure to turn up the heat on the Winter's otherwise nasty bite. To mark the occasion, Sprite and FUTURA are going hard in the paint with the iconic artist and beverage label teaming up on a trio of basketballs with custom designs inspired from the game, street culture, and the game's top players. Each of the ball will roll-out over the course of the weekend, including the one FUTURA designed with the help of LeBron James that joins the other two with bold colors and style FUTURA's street graffiti is known for. After all is said and down, all three will be auctioned off with all proceeds going to benefit the Boys & Girls Club of America. Check out more about the project at the Sprite x FUTURA site and hit the video after the click to hear FUTURA discuss more about the unique project.