To shoot the lookbook for their Spring 2014 collection, the crew from Primitive decamps from their Encino headquarters to brave the always treacherous 405. Their destination is downtown Los Angeles, which acts as the backdrop for the following photo spread. The featured goods showcase an appealing assortment of basics, highlighted by Primitive's High Desert camo covering a range of apparel and accessories -- including a crewneck sweatshirt, raglan sleeve top and cargo shorts, as well as a backpack and duffle -- plus patterned button-down shirts and logo hoodies finished in appealing straightforward colors. See the rest of the lookbook below, and find Primitive's Spring 2014 collection available both in-store and online.
Primitive 17060 Ventura Blvd | Map Encino, CA 91316 TEL #: 818-479-7171