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Overkill x Nike Air Max Day - Chapter 1: Air Max 1

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With Air Max Day approaching on March, 26th, retailer Overkill thought to celebrate the occasion with its own Overkill History Countdown initiative. By featuring Air Max enthusiasts and their personal stories about these iconic Nike designs, the Berlin-based boutique also emphasized on how these collectors’ styles involved since then. First to present her story is Amelie, also known as the store’s First Lady and a self-proclaimed Air Max Princess. Her Air Max of choice is not only her very first pair Air Max but the design that helped to launch a revolution - the Nike Air Max 1...

The Air Max 1 A legend, a shoe that changed the sneaker world for ever, my passion, my first love and my only love.

In the year 2003 at the tender age of 16, after buying my first Air Max 1 (the wmns SC sport royal), i began my hunt. A hunt for the nowadays most recognisable and in demand sneaker silhouette in history. The shoe that on the 26.03.2014 wrote history.

My love of Air Max started at school at a time everybody was madly into Buffaloes. a 'fad' i couldn't get into myself. I wanted a sporty shoe, a shoe that was more than just a fashion accessory, a timeless and stylish running shoe. My Dad was regularly on business in New York at this time too. He would often bring me the hottest running shoes on his return. As a passionate runner himself, he would often proudly wear the Air max 1 on his feet. This further set alight my passion for the shoe and till now that flame is still burning strong.

I have been collecting sneakers for over 10 years now and can honestly say that without doubt my stand out favourite is still the Air Max 1. I was obsessed with every different Upper - Print & Colour-way and at the same time thrilled at the comfort and exclusivity of some models. To miss a release? at that time unimaginable. I have developed an indescribable passion for the air max one and its related history over the years. To this day i still wear a different Air Max 1 on my feet most days of the week. My Motto: Don´t stock it. Rock it!