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Sprite 6 Mix by LeBron James

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LeBron James' new deal with Sprite is more of a full collaboration than a simple endorsement agreement. Dubbed Sprite 6 Mix, the revamped beverage features Sprite's signature lemon-lime flavor with a dash of cherry and orange flavors. The flavor formulation, packaging graphics and product name were all co-developed with James, the three components reflecting the NBA star's personal style and tastes. Available for a limited time and offered in 20-ounce bottles and 19.2-ounce cans, Sprite 6 Mix will hit store shelves this spring. Check out the introductory video below, and go here for more info.