New Era Sneaker Hookup Cap and Apparel Collection

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The Hookup collection from New Era pays homage to the legion of sneakerheads who've adopted the brand's fitteds as part of their unofficial uniform, while also making it easier for those same sneakerheads to match their ensembles with the sneakers on their feet. The presence of the orange boxes in the following images tells the tale of the various design inspirations, ranging from the all too familiar elephant print to gradient greys complemented with a pop of neon green to a paint splatter motif that evokes the memory of a mulleted tennis prodigy. The various motifs appear on New Era 59FIFTY fitteds, varsity jackets, crewneck sweatshirts and graphic tees. Shop the collection now through New Era's online store.

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