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adidas Originals Announces Pharrell Williams Partnership

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This one is fresh off the presses: adidas Originals just announced a new long-term partnership with musician, producer, designer, and Grammy Award-winning style icon Pharrell Williams. Looking back, we should have seen this one coming, especially after his performance of "Happy" at the Oscars where he rocked a pair of red Three Stripes paired with a custom black and white adidas Originals track jacket. Since, every other time he's been at work, he's been in something from the German sportswear brand and now fabric from his own textile company, Bionic Yarn, will be helping to construct the upcoming Vortex Project. Bionic Yarn actually uses plastic debris from the ocean to make yarn and fabric, which adidas will weave into a host of new gear co-designed with Williams. See the video announcement of the partnership after the click and expect to see much more on this one in the months to come.