mita sneakers x Reebok Insta Pump Fury "20th Anniversary" Interview | Video


Japanese sneaker destination shop mita sneakers was hand-picked as one of Reebok's Certified Network partners, which consists of key accounts from around the world. Under this exclusive banner, the Ueno-based store tackled the Insta Pump Fury "20th Anniversary" edition, incorporating the heritage of Reebok and mita sneakers. The below video explains in detail the thought process behind this seemingly simple grey and white sneaker. Watch mita sneakers creative director Shigeyuki Kunii break down the design concept in the embedded video below, and find out about the inspiration behind the knitted upper and the choice of colors used.