After making his name in the watch world, George Bamford is applying his mantra of “If you can imagine it, we can create it” to the world of performance cycling. Introducing BAMFORD CYCLE DEPARTMENT, a bespoke program created for customers looking for something other than an average bike. With lessons learned at his BAMFORD WATCH DEPARTMENT, George Bamford is able to create one-off bikes. Fully personalized from the ground up, BCD will be offering customers a myriad of options, including twelve different weaving patterns for the bike’s carbon fiber composite. By using custom geometry and an unique internal joining system, BCD is able to produce a bike lighter than those made through the traditional “monocoque” process.