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Name: Jay Smith
Occupation: Editor Extraordinaire & Creative Director for BKRW/BLACKRAINBOW
Top: UNIQLO (MA-1 Aviator Jacket) GANRYU Comme des Garcon (Waffle Knit Hoody)
Bottom: KITH (Mercer Pants)
Accessory: Norse Projects (Knit Cap) MOSCOT (Sunglasses) UNDFTD x Casio G-Shock DW-6900 (Watch) Nike FuelBand SE Rose Gold (Tech)
Footwear: PUMA R698 “Tropicalia” (Sneaker)

A man of many talents, Jay Smith isn’t just the Editor Extraordinaire for online media site BKRW and the creative director of BLACKRAINBOW, but a stylist and marketing guru as well. A reflection to his multifarious abilities, Smith’s personal style is that of a globetrotting creative type. For example, his MA-1 Aviator Jacket by UNIQLO, an offering that was only available in Japan and Europe, or his Waffle Knit Hoody, something he picked up recently while visiting Tokyo’s DOVER STREET MARKET Ginza. Each a materialization of a time, a place, and an experience for Smith, his style is that of a trendsetter without boundaries or limitations.

Photography by: Sam Alive
Produced by: Dan Hwang