Placing an emphasis that championship titles aren’t given but earned, Nike Basketball recently partnered with video game maker 2K Sports in creating the Nike LeBron 11 2K14 Limited Edition. Steeped in deep red with jungle cat pattern as accents, the special design reflects LeBron James’s long association with the lion and his gameplay presence. Limited to just 2,014 pairs, the 2K14 Edition will not be available for sale. Instead, you must reached several key milestones, such as winning 60 games, on 2K Sports’ NBA 2K14 title. Only then will you unlock the Nike Innovation Kitchen within the game to create this gem-like model. Nike and 2K Sports will announce winners starting tonight on MyPlayer mode, along with shipping details and other information. Those lucky enough to win a pair can expect them to arrive in the coming weeks.