Oakley: A Story of Disruption - Freshness Mag

Oakley: A Story of Disruption

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Narrated by Academy Award winning actor Kevin Spacey, Oakley's "A Story of Disruption" is a short film that explores the SoCal company's brand philosophy, while also celebrating its most ground-breaking product designs, spanning 1975 to present day. The video encompasses 40 years of industry disruption, distilled into a three-minute short that coincides with the launch of a dedicated web platform, accessible here and featuring exclusive content that tells the story of the people, places and products behind the Oakley brand. Look for future films profiling Oakley's "mad scientists," as well as a look behind the blast doors of the brand's fortified design bunker in Foothill Ranch, California. Check out "A Story of Disruption" below, along with a video recap of the short's launch event.