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HUF - Summer 2014 Collection Lookbook | Video

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Let's be honest, lookbooks are becoming very standardized, lacking originality and visual impact. HUF put on their creative hat and went to work, turning their Summer 2014 collection lookbook into a tongue-in-cheek edit. The photos and video translate the notion of winning a scratchcard, thus the lookbook is titled Pick Your Vice. This season's key garments, headwear, and shoes are all printed on a mock scratchcard. We almost wish that these are the real deal, but you can pick up any of the below pieces through HUF online shop and authorized dealers worldwide.