HUF - Summer 2014 Collection Lookbook | Video


Let's be honest, lookbooks are becoming very standardized, lacking originality and visual impact. HUF put on their creative hat and went to work, turning their Summer 2014 collection lookbook into a tongue-in-cheek edit. The photos and video translate the notion of winning a scratchcard, thus the lookbook is titled Pick Your Vice. This season's key garments, headwear, and shoes are all printed on a mock scratchcard. We almost wish that these are the real deal, but you can pick up any of the below pieces through HUF online shop and authorized dealers worldwide.