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G-Star Raw For The Oceans by Pharrell Williams - Fall/Winter 2014 Collection

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Pharrell Williams first hinted at his involvement in a Raw For The Oceans project by G-Star RAW and Eco-friendly yarn company, Bionic Yarn, earlier this year. Williams plays a vital role at Bionic Yarn, and this collaboration emphasizes the need for sustainable materials in garment making. Utilizing synthetic yarn produced from recycled plastic bottles, this collection consists of jeans, jackets, sweatshirts, t-shirts, and caps. The pieces are unified in indigo blue and black tones, featuring the brand’s mascot, Otto the Octopus. Here is a detailed look at the innovative products; the official launch is slated for sometime in September this year.