Apple MacBook Air - "Stickers" TV Ad | Video

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Apple's new TV ad for its MacBook Air -- dubbed "Stickers" -- is less about the product itself (this is probably the first Apple ad in which we don't see the product's screen), and more about the relationship that users have with their Apple products. Specifically, the clip showcases the ways people personalize their MacBook Air by plastering the case with stickers and decals, including stylized black cut-outs, iconic cartoon and comic book characters, and a veritable collage of streetwear brand adhesives. Set to the sounds of Hudson Mohawke, the thirty-second spot can be viewed below.