Founded by industry vets Ryan Babenzien and Jon Buscemi, GREATS has undertaken the admirable mission of delivering high-quality sneakers directly to the customer, meaning premium quality without the premium price points. This is especially true for the brand's new version of its Royale sneaker, handcrafted in Civitanova Italy, a region commonly known as "Shoe Valley." The upper is built with hand selected Italian leathers from Italy's best tanneries, while both the footbed and lining are constructed from full grain, vegetable tanned Vachetta leather, a hide commonly used for luxury bags. 100% waxed cotton laces and an Italian Margom round out the details. Available in black or white hues, the GREATS Royale retails for $159 (or double up and get two pair for $299).