UNDEFEATED Fall 2014 Collection Lookbook - Freshness Mag

UNDEFEATED Fall 2014 Collection Lookbook

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For Fall 2014, L.A.-based UNDEFEATED looks to NBA legend Allen Iverson for inspiration in developing the brand's upcoming seasonal collection. The uniform number of the one-time NBA rookie of the year and league MVP graces football tops and jerseys, as well as the back of a mesh basketball tank (along with an explicit nod to Iverson's notorious "practice" rant from the legendary 2002 press concerence). The accompanying lookbook, shot in downtown Los Angeles by Castro Clifton, also showcases graphic tees, hoodies, and assorted snapback caps and beanies. Check out the full lookbook below, and expect the first delivery of the UNDEFEATED Fall 2014 collection to hit stores beginning Friday, August 29.

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