Gap - "Dress Normal" Ads by David Fincher | Video

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There's nothing normal about Gap's new “Dress Normal” campaign, which showcases four new promotional videos directed by David Fincher, the auteur filmmaker behind Se7en, Fight Club and The Social Network. The quartet of black-and-white spots were produced by New York ad agency Wieden+Kennedy, featuring self-contained scenes that seem to pick up in the middle of the story. Free of dialogue, the videos are cryptic, stylish and brief, with the short running times emphasizing atmosphere rather than narrative. Check out all four clips below.