adidas Originals by Rita Ora – London In-store Launch Event

Last month the inaugural "Black" collection from the adidas Originals by Rita Ora line hit stores, and today saw the follow-up in the form of the "Pastel" and "Colorblock" collections. Rita herself made an in-store appearance for the London adidas Originals store launch, featuring a packed house of lucky contest winners and special guests. Not only did they get a first look at the goods, but they were treated to a special acoustic performance by the British chanteuse. Check out the photo recap below, and expect the next installment from the collaborative line (dubbed the "Roses" and "Spray" collections") to launch in November.