Mark McNairy New Amsterdam – Spring/Summer 2015 Runway Show | Behind The Scenes - Freshness Mag

Mark McNairy New Amsterdam – Spring/Summer 2015 Runway Show | Behind The Scenes

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Mark McNairy's runway presentations at NYFW have become events to look forward to, not only because the designer has such a deft hand when it comes to reinterpreting preppy essentials for the 21st century. It's also because his shows have a celebratory air, and for Spring/Summer 2015, the playfulness was embodied by rapper Travis Scott, who skipped down the catwalk and later jumped on McNairy's back as a fitting coda to the event. The prevailing IDGAF attitude (the show was entitled "Whatever," after all) flowed top down from McNairy himself, who coolly surveyed the controlled chaos around him. Guys wore McNairy's signature daisy print, girls wore select pieces from Woolrich Woolen Mills, and McNasty himself sported a crisp straw hat and undone denim shortalls. Whatever, indeed.

Later, McNairy would don a robe for his bow on the catwalk. It was a fitting sartorial choice, as the procession of irreverent graphic tees, embossed faux crocodile jacket and updated camo patterns had combined with McNairy's signature trad style to deliver a knockout blow.

Produced by: Dan HwangPhotography by: SamAlive