In nature -- and literature -- the fall season represents the beginning of the end. For consumers, it's the opposite: a new TV season, critically acclaimed films, and a spate of high-profile product launches. In the latter category is Nike's announcement of a special launch event for the Nike LeBron 12, scheduled for September 16th at the Swoosh's headquarters in Beaverton, OR. In anticipation of the media event, Nike has unveiled a teaser video, offering a brief glimpse of what we can expect from installment no. 12 of LeBron James' signature shoe series. Check out the clip below, and stay tuned for the additional news and the full reveal.