Nike Launches New Elastico Superfly - Freshness Mag

Nike Launches New Elastico Superfly

Author:
Publish date:
nike-launches-new-elastico-superfly-01

Tailored to global athletes participating in small-sided games on different surfaces, the Nike Elastico Superfly brings the technological benefits of the groundbreaking Nike Mercurial Superfly to the court, turf or street. Denis Dekovic, Nike Football's Design Director, and Nike’s Product Manager for Small-Sided Football, Marian Dougherty, had the small-side player in mind when they designed the shoe's distinctly low profile, resulting in improved traction, speed and ball control. The outsole is constructed from a new rubber compound featuring two updated traction patterns: the Elastico Superfly IC for hard surfaces like concrete, and The Elastico Superfly TF for turf and artificial grass surfaces. Up top, the micro-textured Nike Flyknit upper delivers a barefoot like feel, while reinforced NIKESKIN is applied to high-abrasion areas. The Nike Elastico Superfly officially launches October 9th.

Release Date: 10/9/2014 (Thursday)

nike-launches-new-elastico-superfly-02

nike-launches-new-elastico-superfly-03

nike-launches-new-elastico-superfly-04

nike-launches-new-elastico-superfly-05

nike-launches-new-elastico-superfly-06

nike-launches-new-elastico-superfly-07

nike-launches-new-elastico-superfly-08

nike-launches-new-elastico-superfly-09

nike-launches-new-elastico-superfly-10