When LeBron James starts writing the third chapter in his NBA saga, he'll do so wearing the Nike LeBron 12, officially unveiled by the Swoosh today. The shoe was born and developed in the Nike lab to take full advantage of LeBron's singular skill set and explosive physicality, featuring a trio of key benefits: superior cushioning, harnessed support and natural flexibility. The next-gen technologies built into the shoe include a lightweight and breathable Megafuse upper, which acts as a molded second skin while working in tandem with the outsole, containing five visible hexagonally-shaped Nike Zoom Air bags, all of which deliver enhanced natural motion and accelerated explosiveness with each step.
The highest levels of support and cushioning are needed to accommodate James' extended minutes, which has the player racking up around three miles per game while switching directions an average of 1000 over that distance. And that's precisely why the LeBron 12 is equipped with Flywire cables for lockdown support, and a precise-fit upper boasting Hyperposite wings that provide targeted support and protection.
In terms of design, each colorway of the LeBron 12 tells a story. The first of the eventual seven colorways -- pictured here and dubbed the LeBron 12 NSRL -- "reflects the process of turning data into design to create superior performance footwear." It launches October 1st in China, followed by a global release on October 11. The remaining six colorways are as follows:
LEBRON 12 Heart of a Lion – James has demonstrated the courageous heart of a lion while being tested both physically and mentally over his 11-year professional career. Launch: Oct. 30.
LEBRON 12 Dunk Force – Inspired by the power of James’s statement tomahawk dunk and equated to the speed and force of a helicopter rotor blade. Launch: Nov. 11.
LEBRON 12 Instinct – James’s keen 20/20 eyesight combined with his uncommon speed and agility translates to pinpoint, instinctual decisions, much like the way a hummingbird sees and navigates. Launch: Nov. 22.
LEBRON 12 Six Meridians – A key component of James’s training recovery and preparation is massage therapy. The ancient Chinese practice of reflexology releases energy to different points of the body, or meridians, when massaging pressure points in the feet and hands. Launch: Nov. 29.
LEBRON 12 Trillion Dollar Man – Are we looking at the athlete of the future today in LeBron James? Inspired by James’s legendary work ethic and physical gifts combined with Nike’s finest performance technology. Launch: Dec. 1.
LEBRON 12 Data – James is arguably the most dominant player in the game today, with the statistics to support that claim. Launch: Dec. 20.
Check out the detailed looks of the Nike LeBron 12 NSRL below, as well as a video overview of all introductory colorways.