Nike Tech Pack – Retail Experience Booth | Shanghai

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To fully convey the Nike Tech Pack’s technical specification and design elements, Nike China recently commissioned a retail experience booth at the YO’HOOD pop-up mall in Shanghai. Similar to the TRON-like LED digital basketball court Nike built for Kobe Bryant China Tour 2014 earlier this summer, the booth fully utilized light-emitting diodes to not only attract shoppers but to tell the story of Nike Tech Pack on an one-on-one basis. Back by numerous digital displays, shoppers got to see testimonies of world-class athletes, local celebrities, and even document their own with an on-site camera via a “selfie” image. Easily transportable, the Nike Tech Pack Retail Experience Booth will be taking part in the Shanghai Marathon at the end of October.

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