Top Nike Designers to join adidas in new Brooklyn Creative Design Studio

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Top Nike Designers to join adidas in new Brooklyn Creative Design Studio - 0

It looks like adidas is reinforcing its talent pool for an epic showdown with Nike in 2015. First, the Herzogenaurach, Germany-based company was able to convince Kanye West to switch allegiance. Now, the Three-Stripes Brand has won over a trio of top designers from Nike, including Denis Dekovic. As the Head of Footwear Design for Nike Football (Soccer), Dekovic was instrumental in the creation of Nike Magista Obra cleats, the one that helped Team Germany to win the 2014 FIFA World Cup. Mark Miner, who headed the Nike Running footwear division and oversaw the launch of Nike Free Run+, will be leaving too. Last but not least, Marc Dolce, who oversaw Nike Sportswear, Nike Basketball and the recently added NFL division during his nine years there, will be departing as well. In its statement, adidas also announced the formation of a new Brooklyn Creative Design Studio by next year. With the three at the helm, adidas is hoping to strengthen its technical design prowess. Its also crosstown from global headquarters of numerous news media, advertising & marketing firms, and all four major team sport organizations. Stay tuned for more details to follow soon.