Some brands are inextricably linked to its founder, a phenomenon that has everything to do with strength of vision and an unwavering commitment to a particular way of doing things. Such is the case with Erik Brunetti and his enduring streetwear brand, FUCT. The Fall/Winter 2014 collection for Brunetti’s FUCT SSDD sub-brand is imbued at once with a slouchy SoCal vibe and attitude to spare, full of printed woven shirts, lightweight jackets and a military-inspired nylon parka. The lookbook — dubbed “Put Your Money Where Your Mouth Is” — has the kind of visual grittiness we expect from the brand, featuring low-light images shot throughout downtown Los Angeles. Check out the full lookbook below, and expect the goods to launch soon through select FUCT SSDD retailers.