CONVERSE Suing 31 Companies for Trademark Infringement on its Chuck Taylor All-Star Design

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In what could be the most intensive ligation for a sneaker design in recent memory, CONVERSE just filed a lawsuit against 31 companies, accusing them of trademark infringement on one of its most iconic models, the CONVERSE Chuck Taylor All-Star.

Originally known as the All-Star, it was introduced back in 1917 as one of the first sneakers created for basketball. When basketball player Charles Hollis "Chuck" Taylor joined CONVERSE as its first “brand ambassador,” the company added his name to the popular model.

Seeking monetary compensation for an undetermined amount from the likes of Skechers, Kmart, and the world’s largest retailer, Walmart, CONVERSE and its parent company Nike emphasized that their action wasn’t about money but to end the blatant usage of its signature design, specifically the one or two stripes along the midsole and the rubber “cap above the toe”. In addition to its filing with New York’s Federal District Court and the International Trade Commission, CONVERSE also sent out cease-and-desist letters to 160 companies and individuals with regard to the Chuck Taylor design. So far, none of the defendants have commented on the lawsuit.

via: NY Times