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Slam Dunk x Jordan Brand – Hanamichi Sakuragi Hologram Presentation

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Nearly eight years after supermodel Kate Moss appeared in a holographic form to close out Alexander McQueen’s Fall/Winter 2006 runway show, Jordan Brand sought to do the same with its new Slam Dunk collaboration. During its 2-day media event in Hong Kong, the House His Airness Built presented a holographic showcase where Slam Dunk’s central character, the mercurial high school basketball star Hanamichi Sakuragi, comes alive in a 3D form. Based on original sketches by manga-ka Takehiko Inoue, creator of the popular manga/anime series, the display also gave clues on the upcoming Slam Dunk x Jordan Brand project, which will be available for purchase in retailers across Asia starting tomorrow.